Google Analytics

Google Analytics is a free service provided by Google which can help you track the performance of the content on your website. Once the service has been installed on your website, the amount of information you can get is absolutely astounding. You can find out exactly how many users have clicked on a certain portion of your website, you can view top entry and exit points (so you can assess your strongest and weakest pages), and you can quickly view an overlay of your site that will give you valuable tracking information.

Strengthen your Exit Points

Google Analytics can help you figure out one of the most important things for any e-commerce webmaster: what pages cause users to leave your website. As a webmaster, your dream is to have users follow your funnel process exactly, and have each visit result in a sale. If your site has a number of weak points, you will quickly notice the places where people exit your website. If you discover the many users navigate through your entire website, but then leave once they reach your checkout page, you will know that you need to change the look and feel of your checkout page to be more suitable for your visitors. This information can be invaluable to any webmaster of an e-commerce site.

Check your Website Overlay

If you find that a certain area of your website gets a lot more clicks than another area (for instance, perhaps the image on your home page gets a lot more attention from users than the text above it), you can alter the links that you place in each specific area. If you really want people to purchase Widget A, but they always seem to want Widget B, perhaps it is because Widget B is in a more attractive, visually appealing location on your website. Change the location, and you can change what you sell.

Article Source: http://ezinearticles.com/?expert=Andy_Keeler